While show management is responsible for bringing in the people, you can help make sure they come to your booth! Connect with your target audience before the show, to increase your chance of being on their "must see" list. Here are some effective ways to build traffic to your booth by pre-show promotion.
- Mail or give out show supplied invitations.
- Mail your own printed invitations or a post card.
- Send a personal letter.
- Give your prospects a call and invite them to visit your booth.
- Make sure your sales staff if talking about the show.
- Post show signs or flyers in your store.
- Put stuffers in your regular business mail.
- Issue press releases.
- Invite prospects to a special demonstration.
- Put a message on your voice-mail to attend the show with your booth number.
- Put your booth # on your web site with an invitation to attend.
